Say Yes to Dubai
Global Summer Campaign 2023
Campaign highlights
Where the world celebrates
Football campaign featuring Ballon d'Or winner Karim Benzema as he celebrates his signature dance move, the 'Benzayala'.
Bespoke Irish campaign
Partnered with 5 x world champion Irish dancers, The Gardiner Brothers as they danced their way through Dubai.
Brand campaign: Live Your Story
Aspirational campaign to address market perceptions and put Dubai firmly on the traveller's bucketlist.
Red Bull Partnership
Partnered with 2022 Dakar Rally winner, Sam Sunderland as he raced his way around the city, finishing on the very top (the pinnacle) of Burj Khalifa.
Tactical campaign: The Ultimate Holiday
Award winning director, Federico Mazzarisi's cut of the Dubai Tourism Winter campaign including EXPO 2020.
Atlantis millennial campaign
Addressing Dubai perceptions head on, Dubai Tourism partnered with Atlantis, The Palm to bring to life #squadgoals.
Tactical campaign: StaySunny in Dubai
Winter campaign targeting families across Europe looking for Winter Sun holiday.
Tactical campaign: StaySunny in Dubai II
Winter campaign targeting friends across Europe looking for a sunny holiday in Dubai.
Tactical campaign: Weather Hijack
Effie Award Nominee: Featuring popular weather reporters from the UK, Germany, France, Italy and Russia to do a fun broadcast on the beach.
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